As vaccines roll out and COVID infection numbers drop, life in Israel is slowly returning to normal. Finally, one year after the World Health Organization declared COVID-19 a pandemic, the light at the end of the tunnel is shinning brightly. Just as springtime kicks in to full gear, there is a feeling of optimism in the air.
At Digipave, we are taking advantage of this opportunity to step away from Zoom calls and meet face-to-face both with team members and clients (some for the first time in a while). Our recent in-person Digipave management meeting at our office in Ra'anana focused on adapting our agency to an increasingly post-COVID world.
As we travel the country for meetings , we're not only taking in the sites and enjoying the sun, but primarily helping customers roll out digital marketing programs that take into account our new reality. Whether in outdoor cafes or in offices with windows open, we're determined to help our clients make the most of this unique moment in time.
Despite much reason to be optimistic, one major challenge we face for the time being is navigating different markets each at different stages of the pandemic. While much of Europe prepares for new lockdowns, significant portions of the United Stated are running at full speed. It seems like finding the right balance between open and closed is going to be the new reality for the foreseeable future.
Understanding what changes are here to stay and what will go back to the way it was in the aftermath of COVID is key to building a solid strategy. While we don't yet have answers to all of these questions, we're constantly discussing the topic and have committed much time to strategic planning sessions. But after the past year, there is one thing we can say for sure: the need to be flexible and the ability to adapt quickly must be at the heart of any strategic business plan.