What if there was a way for you to reach more people with your tweets without having to create ads or manage campaigns? Well, now there is. Twitter just announced a new private beta program that will automatically amplify your tweets. Twitter is offering a 30 day trial to select accounts. After that it costs $99 a month and you can cancel at any time.
If you haven’t received an invite yet, you can fill out the form here. When Digipave inquired about adding additional accounts to the program, we were told by a Twitter rep that “this pilot is only for a limited number of preselected accounts. We hope to expand the program in the near future. If you filled out the form we have recorded your application. We’ll be sure to reach out if we do expand.”
This private beta program seems solely geared towards individual users or small business, not larger brands, who don’t have the capacity to manage their own ad campaigns. Here’s how it works according to the email Twitter sent out:
Sign up, then Tweet as you normally do.
Your Tweets and profile are promoted automatically.
You get a report card every other week that shows your additional reach, followers, and engagements.
Twitter’s FAQ for the program, while encouraging you to “continue using Twitter as you normally do”, goes into further detail as to how the program really works, explaining that “by participating in this beta program, you’ll run a Promoted Account campaign for the entire month. You’ll also run a Promoted Tweet campaign that will include up to the first ten (10) Tweets you send each day.” You can track your account’s performance by going to analytics.twitter.com to see Audience Insights as well as stats on your Tweet activity and follower growth. Twitter will also be sending out biweekly updates with details on account performance.
This new release does comes at an interesting time when Twitter is desperately looking to increase advertising revenue and grow its user base. As you’ve read in the news, Twitter just recently reported another round of disappointing quarterly user growth numbers.